A/B testing, at its simplest, is randomly showing a visitor one version of a page- (A) version or (B) version- and tracking the changes in behavior based on which version they saw. (A) version is normally your existing design ("control" in statistics lingo); and (B) version is the "challenger" with one copy or design element cha [..]

A marketing experiment where two variations of a landing page, ad, email or other piece of online content are pitted against each other to determine which produces the highest conversion rate. A/B tes [..]

a method in marketing research where variables in a control scenario are changed and the ensuing alternate strategies tested, in order to improve the effectiveness of the final marketing strategy.

Testing two different versions of a website, advertisement, or other campaign against one another to determine which performs better. Also known as split testing.

a.k.a. A/B Split Testing – A/B testing is used to increase conversion, test assumptions and problem solve by changing a Web page (or element of a site or ad) and then measuring the success of the change. Example: change the heading text on an ad, run both ads randomly, and let the better converting ad win. A/B testing is not really a one-shot solut [..]

A/B testing splits traffic into two different variations of a site. This allows marketers to test how specific changes impact behaviour on a site, independent of things that can also impact behaviour [..]

A/B testing is a process when you use and then compare two variations of a marketing action. The goal is to determine which one is more efficient and effective. The one that performs better is the one you one you want to use in the future to improve all your e-commerce efforts. A/B testing can be done on different platforms, the most popular are em [..]

The act of testing two different options of creative (such as a headline in an ad or a call to action) to see which one performs best.

A/B testing refers to a methodology used by marketers to test two different treatments of a given ad unit, typically isolating a difference in things like email subject lines, headlines, layouts or colour treatments. In A/B testing, the control is typically the creative treatment currently in use and tested against a new variant to better optimise [..]

A/B Testing is a technique that is used to test two different variables which could include comparing two elements of a landing page (e.g. page headline), two different creative ad units (one with red [..]

Testing two or more variations of app elements to see which one performs better.  Examples could be buttons, background colors, icons, screenshots, fonts, and app content.

This is testing a new technique (A) of online marketing (whether it be PPC or SEO) against a control (B) to see if the new technique is more effective.

A/B Testing is the process of comparing one variable against another to determine which one is more effective. It can be done with just two variables (A,B) or with multiple variables (A,B,C,D,E). A/B [..]

Also known as split testing, A/B testing involves testing two small changes to your creative, website or game on a live service and measuring which performs better by equally splitting traffic.

Also known as split-testing, A/B testing involves testing two small changes to your website or game on a live service and measuring which performs better.